Proof!

 

A marketing group sent me an invitation for their 8/21/19 webinar. They gave the time too, but no time zone.

If you want to grasp people’s attention, a glaring grammatical error is one way to do so. The sentence below needs not only punctuation, but also an article for the second part.

Join our 60 minute live webinar on August 21st will get to the roots and fundamentals of successful segmentation strategies and help you map out a plan for success.

Join our 60 minute live webinar on August 21st; it will get to the roots and fundamentals of successful segmentation strategies and help you map out a plan for success.

Yes, we all know what the sentence was meant to say/convey, and it’s wrong. Their “plan for success” might mean an editor! 🙂

PROOF!

I’d have second or third thoughts about signing up for this if the company doesn’t have the correct syntax. Would you? What’s your first thought when you read their invite? Also, when you do click the “sign up” button it gives you the time zone, but not until.

Proof: it’s a financial reward as well as a impressionable one.